Wednesday, March 9, 2016

Take ZEN BOX From Sublime Beauty Naturals® For a "Test Drive"

The New Monthly Subscription Box, ZEN BOX, Has Set Up a Single Purchase of its February Box so those Interested Can Test it. The First Box Includes Frankincense, Lavender and Immune Boost Essential Oils.
St. Petersburg, FL (PRWEB) March 09, 2016
ZEN BOX, a monthly subscription box of therapeutic quality essential oils, is available on a one-time purchase basis for those who would like to test it before committing.
"We know that essential oils are relatively new to many, and wanted to allow one-time purchases of our February box," says Kathy Heshelow, founder of ZEN BOX and Sublime Beauty Naturals. "We included essential oils that everyone should have: Lavender, Frankincense and the Zen Immune Boost Blend."
Those who purchase will also received a Profile Information Sheet, to learn more about each essential oil, how to use them and interesting facts.
This week ONLY (to Saturday March 12th 2016), a 25% Off discount is available with coupon code TESTDRIVEZEN. Copy the code and purchase here.
Want to know more about essential oils and ZEN BOX? Visit http://www.zenbox-essentialoils.com
Subscribers who want to join the ZEN BOX family for monthly delivery sign up before midnight of the 15th each month; the boxes are shipped the 20th; and rebilling is the 30th. Subscribers have full control of their account, and have a chance to earn a free box when they refer 3 friends who subscribe.

Get an Exclusive Look Inside the March Allure Beauty Box You Won't Want to Miss

Spring has sprung (or will spring soon, hopefully). And while you're cleaning out your closet, flipping your mattress, and finally tossing those old condiments from the back of your fridge, it's probably time to give your hair and skin a little attention, too. But we're not talking a simple shampoo session. We're talking really, really clean. This month's Allure Beauty Box has three products that take it a step further, plus four more to help you pamper and perfect your newly cleansed self. These seven products won't disappoint.
First up, DP Hue ACV rinse, which might sound like those DIY apple-cider-vinegar hair rinses you see on Pinterest. But it's oh so much better: Argan oil, aloe, and glycerin ensure your hair remains shiny and soft while the vinegar gets rid of all that gunky, dulling product buildup. Macadamia Professional Ultra Rich Moisture Cleansing Conditioner is an incredibly hydrating and gentle way to cleanse your hair. When your skin is feeling really gunked up, the Julep Konjac Cleansing Face Sponge is an all-natural option that exfoliates while unclogging pores. Make Up For Ever HD Microfinish Powder will set your makeup and mattify your skin, and because you need such a small amount, the deluxe sample size will last you a while. Nunzio Saviano Anti-Frizz Sheets are the most convenient, travel-friendly way to tame frizz. There are two in the box, so you can use one at home and toss one in your bag for midday touch-ups. An adorable Cargo duo of blush in Catalina and bronzer in Medium will give your skin a luminous glow when used individually, or you can swirl them together for allover warmth. Lastly, a full-size L'Oréal Paris Infallible Pro-Last Lipcolor in either Timeless Rosé, Toujours Teaberry, or Violet Parfait will deposit full-on color that will not budge and comes with a balm for when the color starts to feels dry.
Yep, you read that right. All that in our March Allure Beauty Box. Sign up here by March 9 and get everything listed above delivered right to your door. The best part? Next month you'll get a whole other round.

YouTube Star Bunny Meyer Talks Negativity, Lipstick & Creepy Baby Dolls

Makeup and macabre antiques may not be the most obvious pairing, but for Bunny Meyer, the effervescent brain behind the YouTube channel Grav3yardgirl, they go together like "energizer" and, well, you know. The Texas native, who has a devoted following of over 6 million subscribers (which she calls her "Swamp Family"), charms fans with her larger-than-life personality, which can be seen in full force on her chatty vlogs and video series "Does this Thing Really Work?" That's where Meyer gets to play guinea pig, experimenting with new (and oftentimes outlandish) products.
Ironically, Meyer's cheery channel got started in a not-so-sunny way. She began vlogging in 2010 after an injury from a car accident prevented her from pursing a favorite hobby: sewing. "I felt directionless," she says. "I've always struggled with anxiety and depression." To lift her spirits and get out of a creative slump, Bunny took the advice of a friend and uploaded her first video to YouTube — a review on fake nails. From there, she began posting videos about her myriad interests, which range from fashion and beauty to ghost hunting and antiques.
Now, Meyer has teamed up with Beautycon Media to produce a Beautycon box (available for $29), which contains some of her favorite products. In honor of the launch, I chatted with Meyer about her new beauty box, her ascendence to YouTube fame, and of course, creepy baby dolls.
Where do you think your passion for makeup came from?"I was always into acting and the portrayal of characters, and I honestly think it was from just watching so many movies and TV shows... I grew up being obsessed with horror movies — The Twilight Zone, that old Vincent Price genre, and [just] creating different characters. I've done so many wild things with my makeup... I loved wearing red lipstick in the second grade, because Cat Woman wore red lipstick. It's that [feeling] that you can play with something and put a mask or costume on and wash it all off. There's just an element of magic to that for me."What is the relationship between your interest in paranormal experiences and the origin of your username, Grav3yardgirl?"I have always loved creepy, spooky stuff [like] ghost stories and paranormal shows... I used to go and sit in the graveyard... I don't think I always got the greatest feeling from doing that. I really don't do that anymore at all.
"Grav3yardgirl actually came from an M83 song, and honestly, it was just a song I really liked. It's not spelled the same way or anything, but I definitely took inspiration from it. I've always loved creepy stuff and I thought Grav3yardgirl was perfect for my life."
What is your biggest beauty regret?"I don't think I could help it but I'd like to be less clumsy. I still have a scar from a "Does this Thing Really Work?" video that I did last year. I wasn't as careful as I should have been with a 400 degree curling iron, and it touched my leg. Now, I have a triangle-shaped scar.
"[But] I wouldn't say I regret [anything]... Makeup and beauty are temporary. You can just change your clothes and wash your face and you've got a brand new blank canvas to do something else with."Is there a product you've tried for "Does this Thing Really Work?" that you still use to this day?"Oh my gosh there are so many that I still use... [The product from] my new video over the weekend is my new obsession. It's a spray-paint manicure. You can do all your nails in under two minutes because you just put on this base coat and spray paint your nails and then seal it with a top coat and you have a perfect manicure. It's wild."What is one beauty item you can't live without?"That would have to be my red lipstick. I have so many [favorites] but I probably most often wear MAC's Ruby Woo. It's such a wonderful red. I love blue-reds — [they] look so great!"What is the first beauty product you ever used?"They don't even make it anymore, but I had a foundation that I started using when I was in theater [that I] held onto for the longest time. Even if you watch some of my first makeup videos, I was still using MaxFactor Pancake Makeup. As it was being phased out I [started] going online to order it in bulk because I was so convinced that I wasn't going to be able to find anything else that I like. It's so funny, because now I look forward to new foundations and I'm definitely not afraid to get out there and try a bunch of different stuff."
So much of your job requires baring your soul to the internet. How do you deal with negativity?"I have a pretty tough skin. I have been bullied my whole life... People will go on my channel and leave smart-aleck or insulting comments like, 'Oh, you've got horse teeth,' and I'm like, 'Really? This isn't even creative anymore.' [It's] the same stuff I heard when I was in the second grade.
"I always tell people you can't pay any attention to [negativity], because no matter what you do in life, whether it's school or a job, somebody is always going to try and discourage you and stop you from being yourself... If there's somebody out there saying nasty stuff, just block them and delete their comments. You can't stop it, it's just unfortunately part of online culture that there will be trolls... I just like to keep my online space as absolutely positive as it can be... I clean out comments that are very negative. I have my slogan of 'ignore it, stay sassy, and move on.' That's what we in the Swamp Family say when someone is being nasty."
What was the experience of curating your box like? How did you choose which products to include?"Some of the things that have irritated me in the past [about beauty boxes] is that they will send you a shampoo that's for straight hair but what if you have curly hair? I was trying to be mindful of all different skin tones and skin types, and focusing more on basics and necessities that absolutely everyone could use.
"I love [the makeup wipes in the box because] they have charcoal in them so they are very helpful for drawing out impurities. Another product that I was dead-set on having was a Beauty Blender, so we have the two Beauty Blender Minis [in the box]. You can use those with anything — concealer, highlight, contour, basically any liquid product.
"The keychain is definitely one of the items that I'm most excited about. I'm obsessed with creepy old baby dolls. I feel like that's a big part of my life and I've done so many uncommon objects hauls and [videos to] show people my collection of creepy babies... We actually took one of my antique dolls from the 1800s and casted it to make those keychains. So that's actually a doll from my collection."What is your relationship with your Swamp Family of subscribers?"If I could have a meet-and-greet every week I would. It's always so amazing to see everybody and hear their stories. The positivity that I hear from being in our community and hearing how many friends people have been able to make on social media, that was always my goal. Before I started my channel, there were so many times [when] I would feel so alone and sad. That's what I wanted to try and help other people with. If you can just make one friend out there, then this is an amazing thing that we've done. I never take the credit for that."

Beauty Bar By Clarins

usually be my first choice when choosing a facial but it seems I’ve been missing a trick! Quick and effective skin pick-me-ups during your lunch break? What’s not to love?!
Clarins really have got this spot on; set back from the shop floor in a beautifully lit alcove, with just the right tempo of music (blurring the bustle of the customers rather than trying to mask it) I instantly began to relax. The pristine product bottles all sitting perfectly with the labels facing forward did wonders for the neat-freak in me too!
There is a choice of 8 different 30 minute treatments, all tailored towards our most common skin needs. I felt like I needed them all! So my therapist Claire, helped choose the best treatment for me based on my concerns and her observations.
I had the Skin Care Workout facial- Claire described it as having all the effective products and massage techniques from the Clarins Spa cleverly condensed into a time-maximising session. It was so relaxing, I didn’t feel like I was in a department store at all, and my skin loved it! The best part for me was having the Clarins BB cream and mascara applied at the end so I didn’t feel ‘naked’ heading back through the beauty hall!
The Clarins Beauty Bar is really worth a visit; great for a quick skin boost or pre-event prep! It’s also ideal for last minute skin ‘emergencies’ (you need to book but availability is good because of the short time slots). I walked off with a clear explanation of what products were used and why, a future treatment plan, and a smile! I’ll definitely be back.

Bar Refaeli shows first hint of her growing baby bump

Bar Refaeli has one gorgeous pregnancy glow. The newlywed, who is expecting her first child with her husband Adi Ezra, was the picture of health and happiness as she stepped out for the People Style Awards on Monday night.

The mum-to-be looked pretty in a crimson red, floral lace dress. As she turned from side to side for the cameras, photographers were able to see just a hint of Bar's growing baby bump.

The 30-year-old was accompanied by her mum Tzipi Levine, who was also a famous Israeli model in the seventies.

CLICK TO VIEW GALLERY

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Bar Refaeli announced her first pregancy in January

Once inside the Hotel Vier Jahreszeiten in Munich, Bar was seated next to German actress Sunnyi Melles. The blonde-haired beauty was pictured touching her bump as she chatted to her fellow guests.

Bar had another moment in the spotlight when she went up to accept her award. She sweetly kissed her mum before taking to the stage, where she was presented with a gold trophy and a beautiful bouquet of flowers.

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The 30-year-old model is expecting a baby girl with her husband Adi Ezra

Bar announced her pregnancy in January by sharing a picture of a positive pregnancy test. The catwalk queen, who married her businessman husband in late September, wrote "2016 is going to be like..." followed by a baby emoji.

She also recently revealed the sex of her baby, posting an Instagram photo of a gift she received from Stella McCartney. "My baby girl's first ever outfit," she wrote.

The news comes after the expectant mum revealed to HELLO! Fashion that she wants to raise a "big Jewish family".

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"Hopefully, I'll have a big family, but I'll take it one by one," said Bar

"I think this will be a decade of family," she said. "I come from a family of four children. A lot of mums could read this and think 'Yeah, try having one first'. Hopefully, I'll have a big family, but I'll take it one by one."

Talking about Adi's romantic proposal in March, the 5ft 9 beauty explained it was a total shock. "Obviously I said 'yes'! It was very surprising but we were very happy," she said. "Everything fits and everything is just right."

Speaking to HELLO!'s sister publication HOLA! about the emotional wedding day, Bar added: "Our parents were with us at the ceremony. When my mum took my hand, I couldn't stop crying."

Makeup tips as we grow older

  • Growing older is not an excuse to ditch your authentic self. Just because you reach a certain age doesn’t mean you have to stop activities that you've always enjoyed or change your style to suit society’s expectation for what you should or shouldn’t wear.
    You don’t need to chop off all your hair on your 60th birthday, and you absolutely can let your natural white or gray hair reveal itself. It’s the same with makeup. If you’ve always loved a bold lip color, keep wearing it! If you like a bit of pastel eye shadow, go for it!
    But you have to acknowledge that your body is changing and that means your skin is changing, too. With a few adjustments, you can still wear the makeup shades you’ve always loved, but in a way that doesn't seem like you’re trying too hard or conforming to others’ ideas for how you should look.
    With aging comes a plethora of skin issues that affect how makeup is applied and how it looks. Fine lines and wrinkles are top concerns as we get older, and sometimes makeup can exasperate those issues if not applied correctly.
    I find that mineral makeup, especially the powder formulas, are not good for mature skin. The powder seeps into any wrinkle, big or small, and really ages you. I recommend a tinted moisturizer for mature skin. It gives you a light, natural-looking coverage, but also lets skin breathe. Use a face primer first to help fill in lines and wrinkles so that your tinted moisturizer can sit on top, rather than settle into, wrinkles.
    Age spots are another annoyance we encounter as we get older. Age spots are due to sun exposure and are hard to erase. Serums and creams containing hydroquinone can help diminish age spots, especially when used in conjunction with sunscreen and abstaining from sun exposure all together. Covering age spots can be tricky, too.
    A full-coverage concealer can help hide age spots. Use a shade slightly lighter than your spot. Be sure to blend the concealer outward to the edges of the spots and blend very well, patting the concealer into the skin.
    Stay away from too much shimmer on mature skin. It can highlight lines and wrinkles, especially around the eyes. A small amount of shimmer is okay on the lids, but keep it to a minimum, and reserve for nighttime events.
    Frost shadows are a definite no-no, as they will undoubtedly draw attention to wrinkles on and around the eyes. Matte colors are best to bring some definition to the eyes, without showcasing crepey skin that we oftentimes encounter as we age.
    Another tip for eyes is to opt for a brown mascara over a black one. Black can be too harsh, and if you have wrinkles around the eyes, you really want to soften your look. Brown mascara can still define lashes, but it is a much more forgiving shade than black.
    Page 2 of 2 - Perioral wrinkles around the lips (those vertical wrinkles around the mouth) are especially prevalent in women over the age of 40 who smoke or have smoked or have had excessive sun exposure. These lines can really stand out when wearing a bold lip color or a lip color with a matte finish. Color can bleed into these lines, resulting in a not so polished look.
    You can still wear a bright shade of lip color but make sure it’s a moisturizing formula or even a gloss. (Avoid frosty-finished lipsticks at all costs!) Gently line and fill in the lips with a lip liner that is a shade similar to the lip color you’d like to apply and top it off with your lipstick or gloss. Your lips will still have a burst of color, but you won’t risk the unwanted bleeding that could result by not lining and filling in the lips.
    Aging is a process, and you have to change your routine from what you might be accustomed to. Heavy foundations and eye makeup do not make a person look younger. By applying these tips to your daily makeup routine, you will find that your mature skin will appear softer, younger, and much more luminous.
    Sometimes change is good, but you don’t have to sacrifice your belief system and style to fit into a mold set by society. You can continue to wear and do whatever you like, but embrace your age and realize that age really is just a number. It’s how you convey that number that matters.
    Liz Fuller is a makeup artist and owner of Makeup Artistry, Inc.(www.makeupartistryinc.com) in Hingham. She also hosts a beauty TV show called The Lipstick Lounge for Hingham Community Access and Media (HCAM). Any beauty-related questions for The Beauty Bar column can be directed to Liz at makeupartistryinc@gmail.com. Unfortunately, questions cannot be responded to personally, but Liz will hold onto each question and answer it as it pertains to the subject of each month’s column.
  • Beauty brands hope virtual makeovers encourage shoppers to try new looks

    Mulling what one might look like with electric-blue eye shadow is one thing. Buying, applying and venturing out in public in an unconventional hue is quite another.
    It’s a vexing problem for beauty retailers who sometimes struggle to persuade shoppers to try new things, said Diana Smith, senior research analyst with market-research firm Mintel.
    Some companies are using virtual-reality technology to let customers try on products from their smartphones.
    Sephora in February added a “Virtual Artist” to its app that lets customers test 3,000 shades of lipstick and lip gloss. L’Oreal’s Makeup Genius app offers a similar service for many of its makeup products. Nail care brand Sally Hansen’s ManiMatch does the same for nail polish, and if you’ve ever wondered what you’d look like as a redhead, Matrix Color Lounge will give you an idea before you apply the dye.
    “If you ask people how they feel about shopping for beauty products, a lot of people say it’s confusing and overwhelming, which causes them to stick to their routines. Adding an element of experimentation and fun is one way brands are responding,” Smith said. “Virtual technology is going to be a growing trend.”
    Using the apps feels similar to taking a selfie or video chatting, with the ability to apply makeup to the face on the screen as if applying a filter in Instagram or editing a photo in Snapchat.
    Sephora has been following the virtual try-on trend for years, but recent improvements in the technology made it a genuinely useful tool, not just a gimmick, said Bridget Dolan, vice president of Sephora’s Innovation Lab.
    L’Oreal worked with animation-industry experts to create an app that knew which parts of a person’s eyes got shadow, liner and mascara and could track them in real time to keep the virtual makeup in the right spot, said Guive Balooch, vice president of L’Oreal’s Global Technology Incubator. L’Oreal took more than 100,000 images of products in varying light conditions on models with varying skin tones to make sure colors and textures looked right, he said.
    Some app reviews on iTunes questioned the accuracy, but others said they were impressed and entertained. Sephora’s virtual try-on feature has been out only two weeks and has less feedback, but so far people have tried on 20 million shades, Dolan said.
    Nearly two-thirds of people who bought beauty products in the past year purchased items they use on a regular basis, according to a Mintel survey released in February. Only 30 percent said they sought to try out something new, still more than the 20 percent of people who reported making an impulse buy in the last year.
    Marketing strategies
    Virtual makeover apps are another take on existing strategies retailers use to push customers to try new things, such as free samples and subscription services, Smith said.
    Sephora Virtual Artist is designed to get people to discover new colors, with two different ways to request shades selected at random, Dolan said in an email.
    “In user testing, we noticed people were blown away at seeing themselves in bright fuchsia lipstick for the first time — giving them the confidence to go and try bold shades they had always feared,” she said.
    Although both Sephora and L’Oreal allow in-app purchases, both Dolan and Balooch said they’re meant to improve the in-store experience, not replace it. Both companies declined to provide statistics on app-driven sales.
    “We think this will eliminate the need to swatch your arm with 20 shades in store, and instead be able to narrow to the few you actually want to try on,” Dolan said.
    Online sales
    Beauty sales online or on mobile devices are still dwarfed by purchases at brick-and-mortar stores, but customers are increasingly using smartphones to research products or browse, Smith said.
    Nearly half of shoppers Mintel surveyed said they’d rather look for information on a product on their phone than talk to a sales associate.
    “Younger shoppers in particular are more likely to see their phone as a personal shopping assistant,” Smith said.
    Unlike the shoppers who get overwhelmed by choices, a smaller group of beauty enthusiasts enjoy browsing for new products and looks and sharing their own ideas, she said.
    Apps that let people “play” with products even when they aren’t in a store and share photos to get feedback from friends could be “an opportunity to tap into their passion about the category” and turn customers into advocates for a brand, Smith said. Mintel’s survey found 71 percent of people who bought beauty products at least 11 times in the last year said social media influenced what they bought.
    Eventually L’Oreal plans to use anonymous data from the app to spot trends that can help it improve products, Balooch said.
    But the main goal is improving customers’ experience with the company’s products, particularly for those shopping in stores where they can’t test before buying, he said.
    “For those people it’s an empowering tool,” he said. “Soon, virtual reality will be the conventional way of trying things on.”

    L'Oreal Creates Unbranded Content Hub to Woo Beauty Fans

    In a world that's all about return on investment, why would a major marketer invest in a global content hub that carries no branding and no e-commerce -- and happily showcases rival brands?
    L'Oreal -- the world's third biggest marketer, with a $5.3 billion budget, according to the Ad Age Datacenter, has done just that.
    The French beauty giant, best known for mass market campaigns featuring mainstream celebrities like Beyoncé and Jennifer Lopez, has created Fab Beauty, a stylish, low-key site that targets only the most dedicated and in-the-know beauty aficionados.
    An Verhulst-Santos, president of the L'Oreal professional products division, explained, "We've always said our job is to launch brands and products, but also to promote and endorse the industry of beauty. It's an industry people relate to, and we are lucky that it's so inspiring and engaging."
    The content of Fab (which stands for "flair, artistry, beauty" and launched quietly last summer) is driven by key beauty and fashion influencers who pinpoint trends and offer a pass to backstage beauty secrets, as well as exploring diverse cultures and beauty rituals from around the world.
    L'Oreal is looking to Fab not for mass sales but to secure quality engagement. Ms. Verhulst-Santos said, "This is about neutrality, experience, and craft, not about a product destination -- we have other places to do that."
    Dan Williams, a planner at Leo Burnett's luxury and lifestyle division, said, "Only confident brands can do this. It's a smart way to engage an audience when everyone else is pushing messages. And it's a good testing bed -- you can use the data to inform your brand and its products."
    L'Oreal is not alone in seeking alternatives to the hard sell. LVMH's content hub, Nowness, is an ultra-cool, unbranded site that showcases established and emerging film-makers.
    If you look hard enough at Fab, you can find the occasional, subtle mention of a L'Oreal product -- perhaps via a link to a blogger, or the mention of a brand spokesperson -- but you are just as likely to read about rival beauty brands Clarins or La Prairie. LVMH's Nowness also mentions the odd LVMH label, but it recently demonstrated its lack of bias by featuring a new Calvin Klein ad as its main story of the day.
    Ad Age Events
    Are you ready to market in an ad-free world? Join savvy marketers -- Frank Copper of BuzzFeed; Ev Williams of Medium; Jill Cress of MasterCard, and more -- along with Andy Cohen of “Watch What Happens Live” to learn how to create authentic content. Register now.
    Learn more
    "Nowness is a place to go if you are into fashion and art," Mr. Williams said, "Louis Vuitton could be seen as a traditional prestige group, but this keeps it current and fresh, and embedded in a new creative class."
    Other marketers are also leaning towards minimally-branded content. ASOS has become a content creator as well as a fashion brand, making podcasts about female entrepreneurs that make no mention of ASOS. And upmarket Australian skincare brand Aesop has created "The Fabulist," an online project featuring fiction and non-fiction writers which it describes as "a bi-monthly literary gesture."
    Mr. Williams said, "It's easy to say you are a lifestyle brand, but if you put money into non-commercial products, you are proving it. L'Oreal has made a powerful, smart move -- it makes sense to grow the category and raise goodwill -- while ASOS is showing that it understands a young female audience and embedding itself in culture."
    Fab launched last summer, and its audience is slowly growing. Social media figures are modest: Twitter 7,000, Instagram 729, and Facebook 137. But Fab's bounce rate is less than 25%, according to L'Oreal (which says the industry standard is 40% to 70%), and viewers, who come from 150 countries around the world, spend an average of more than two minutes per article on the site.
    "We are still at the beginning of the adventure. For Fab, success is about having curated content that gradually brings in the audience and gets positive feedback. You can't build that in one year," Ms. Verhulst-Santos said.

    Celebrate International Women’s Day With These 6 Female-Empowering Beauty Brands

    Happy International Women‘s Day, a.k.a. Happy I-Celebrate-Women-Every-Day-But-Cool-I’ll-Take-An-Extra-Calendar-Day Day! I know you’re probably a busy lady with lots of important things to do (aren’t we all?), so I won’t keep. I just want to alert you to these six beauty brands that have launched powerful initiatives that serve to empower women, and brands that just want us to know how wonderful we are. Because really, you are. You’re a great lady, and you should know that.

    (Related: Learning All About Hollaback! Is The Perfect Way To Celebrate Women’s Equality Day)

    Check out six new beauty brands to love for more than just their product offerings:

    1. Neutrogena

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    (Instagram/Neutrogena)

    Neutrogena recently launched the #SeeWhatsPossible campaign, the brand’s first-ever global campaign aimed at “helping ever woman put her best face forward.” Now more than ever, women are taking the time to pursue what’s truly important to them, and Neutrogena wants to empower them to do just that. According to a press release, the brand’s point of view on beauty is, “what really makes a woman beautiful is the ability to look in the mirror and know that anything is possible.” The campaign will feature advice from the brand’s ambassadors, Kerry Washington, Jennifer Garner, and Julie Bowen, three women who persevered in male-driven Hollywood.

    Additionally, the brand is partnering with Girls, Inc., an organization who mission is to inspire girls worldwide to be smart, strong, and bold. The partnership will reportedly support Girls Inc. Experience, which brings hands-on programming to girls in need.

    2. ISH

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    (Instagram/ISH)

    ISH, or #IMSMOKINGHOT, is a new beauty brand launched by lifestyle subscription service FabFitFun. Aside from producing a seemingly idiot-proof contour kit, they’re partnering with Emily Greener of I Am That Girl, an online platform that serves to raise standards of how girls treat themselves and each other by providing a safe community in which girls can be themselves. And really, what could be better than that?

    3. Dove

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    (Instagram/Dove)

    Dove has been supportive of Real Women™ almost since its inception, so obviously, supporting Dove supports the idea that all women are beautiful, no matter shape, size, or color. This one’s a no-brainer.

    (Related: It’s High Time We Spoke Openly About Women’s Sexuality, and OMGYES Is Doing It)

    4. Sonia Kashuk

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    (Instagram/Sonia Kashuk)

    Sonia Kashuk’s newest Knock Out line is specifically meant to empower women while allowing you to beautify your face with budget-friendly products. The packaging is covered in positive affirmations like, “You Are Beautiful,” “Roll With The Punches,” and “You Are A KO Beauty.” Plus, Kashuk is pushing a social media campaign with the hashtag #KOBeauty encouraging women to post inspiring. selfies

    5. Elemis

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    (Instagram/Elemis)

    Elemis always puts out great skincare, but in celebration of International Women’s Day, the brand will donate $1 for every photo paying tribute to the women who influence you hte most, so long as they’re posted to Instagram with #SheInspiresMe, @ELEMISLtd, and @WomenforWomen.

    6. Monthly Gift

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    (Instagram/Monthly Gift)

    Monthly Gift is a feminine care subscription service for, you guessed it, you “monthly gift.” You fill out a profile and subscribe to their recommended Little Black Box, and you can track your cycle, fertility, mood, and sexual health, as well as set reminders for medication and annual appointments, on their app.

    You’d think that’d be great enough (a subscription service that specifically caters to your period? Sign me up!), but they don’t stop there. In support of IWD, they’re launching the “A Box For Your Box” (#lol) campaign and partnering with Days For Girls, a grassroots nonprofit that provides sustainable feminine hygiene solutions to women all across the world, and Chloe Grace Moretz, an outspoken advocate for the organization. The way the partnership works is simple:

    “For every subscription purchased in the month of March, Monthly Gift. will donate a box of quality feminine care products to Days For Girls for women in need across the United States.”

    With feminine care so readily available to so many of us, it’s easy to forget that that’s not the case everywhere else. This campaign will make the lives of so many women in need that much easier.

    Inside the Bizarre, Sometimes Maddening World of Tumblr Beauty Astrology

    W you believe in the power of the zodiac, you've yourself absentmindedly turning to the horoscope section of your favorite magazine, even just for a peek. 
    Read more: Your Makeup Might Be Expired — And There's an Easy Way to Figure It Out
    I who puts stock in astrology, you may discover your future. If you're like me, and think it's all a load of rubbish, you probably won't be convinced otherwise by the vague portents of your upcoming month. However, during a recent late night Tumblr scroll session, I discovered something so peculiar that my idea about star signs changed altogether. 
    Behold: Tumblr beauty astrology, a unique convergence of makeup junkies and horoscope fanatics into something so uniquely, well, Tumblr. On Tumblr, astrology is all about aesthetic, with each sign determining not only what makeup looks suit you, but which color scheme you should use in your home and even which music you should listen to.
    It's unclear how beauty astrology rose to such prominence on Tumblr, or even if there are "big players" within the world, but one thing's for certain: Regardless of where it originated, it's a trend that's been climbing quite a bit over the past year.
    From left to right: taylorbains101, theastrologylodgeSource: Tumblr Source: two-rays-of-sunshine/Tumblr
    I was immediately intrigued... and confused. While the initial Tumblr posts I saw focused on how each sign could best live their lives according to the zodiac, things got a little more confusing the further I scrolled. 
    After parsing through general posts about beauty, fashion and lifestyle tips, things began to devolve with users suggesting everything from lipstick colors to couch colors based on a combination of sign and, in one case, a particular Hogwarts House from Harry Potter as well as a Myers-Briggs personality type.
    If that weren't confusing enough, there were also aesthetic suggestions brought on by pairing an astrological sign with a particular song. Did these tips only apply if I liked the song? Or, was it if I wanted to invoke the lyrics in my look? My head was spinning by the end of my scrolling sesh — and that didn't even include the personalized beauty quotes applied to each sign (though by what criteria these things are decided, who knows). 
    Source: realastrology/Tumblr Aesthetic suggestion for Taurus/Beyonce's "Flawless"Source: realastrology/Tumblr
    So I tried to . In the land of Tumblr beauty astrology, Capricorns veer towards greenery and the beauty of nature, while Aquarians are pulled to the calming blue of the sea and the late afternoon sky. It all seems a little haphazard and random, with only the slightest relation to typical star sign characteristics, but it looks good and provides guidance. Most of all, suggestions are lighthearted and loose, not trying to assert themselves as beauty gospel. 
    There was only one way to demystify the phenomenon, and that was to look for general beauty advice that I could apply to my own life based on my sign, Aries.
    Since Tumblr can be a bit of a content minefield, I tried to tailor my searches to specific phrases like "Aries aesthetic" and "Aries beauty." It took a lot of scrolling to find what I was looking for, but eventually I got there.
    Because Aries is a fire sign, the general color scheme, according to Tumblr, tends to be red. From deep, dark burgundies to vivid bright cherries, anything rouge goes. A regal purple or a classic black wouldn't go amiss either, but generally, the idea is that the more intense the color, the more true to your Aries self you're being.
    Source: Jennifer Still
    T biggest Tumblr suggestion when it comes to the Aries beauty aesthetic is mastering the red lipstick. So I dug out every shade of crimson I could find in my makeup box and got to work.
    I also decided to try out some red eye shadow, which not only suits the Aries aesthetic, but also looks pretty cool... if you know how to apply it correctly, that is. I don't wear eye shadow in my day-to-day life if it doesn't come in stick form, but I'm a sucker for palettes so I decided on the Lime Crime Venus palette, which features gorgeous red shades. My application was a bit haphazard, nothing like the model featured on the page, but it went well with the red lipstick. 
    Source: rayneofdeath/Tumblr
    As Tumblr points out, a  when it comes to the Aries lifestyle. This is a pretty obvious connection given that Aries is a fire sign — it's not just about red lipstick, but red hair, red clothes, and red accessories. There is also a concentration on the grunge aesthetic, which suits the idea that Aries are meant to be aggressive and intense. 
    Certainly, the focus on red as the center of my look brought me out of my shell. Was such a bold look something I'd try on a regular basis? Not particularly, but it was a lot of fun and good to have as an option if I'm ever feeling like putting myself in the spotlight in the future. 
    Source: thezodiacfuckingqueen/Tumblr
    But does it work? Depends what you mean by "work." Perhaps it's personal preference, but the aesthetic advice gleaned on Tumblr was, in some instances, far clearerthan the uber-polished recommendations found in magazines and beauty blogs.
    There seems to be something in the idea that your star sign could hold the key to your perfect beauty look — even big brands and we Whether it's just another clever marketing tool or something more, who knows. But if the spring added to my step is any indicator, maybe Tumblr's makeup astrology is not as hokey as it initially seemed. On Tumblr, astrology isn't about predicting your future — it may just be about getting some fresh inspiration to try something new.

    10 of the most inspiring fashion quotes by women

    What better way to celebrate the day than sharing and reliving the words of ladies who we are lucky to know, admire and call our style icons.

    Whether their words made us think twice and laugh or lifted us when we needed it the most, these women have had profound impact on our lifestyle. Style is as much about intellectuality and self-identity as it is about appearance and aesthetics.

    So in honour of women who gave an altogether different meaning to style check out our 10 best inspiring fashion quotes by women who are the ultimate queen of chic:

    Lupita Nyong'o - Oscar winner and a style icon"I hope that my presence on your screens and in the magazines may lead you, young girl, on a similar journey. That you will feel the validation of your external beauty but also get to the deeper business of being beautiful inside. There is no shade in that beauty."

    Edith Head - costume designer with the most Oscar award for Best Costume"You can have anything you want in life if you dress for it."

    Diana Vreeland"A little bad taste is like a nice splash of paprika. We all need a splash of bad taste—it's hearty, it's healthy, it's physical. I think we could use more of it. No taste is what I'm against."

    Rachel Zoe - fashion stylist and designer"Style is a way to say who you are without having to speak."

    Marilyn Monroe - ultimate style icon"Give a girl the right shoes and she can conquer the world."

    Sophia Loren"Nothing makes a woman more beautiful than the belief that she is beautiful."

    Diana Vreeland"The only real elegance is in the mind; if you've got that, the rest really comes from it."

    Kimora Lee Simons - former fashion model and fashion designer"Always dress like you're going to see your worst enemy"
    Elsa Schiaparelli - iconic Italian fashion designer whose greatest rival was Coco Chanel "Women dress alike all over the world: they dress to be annoying to other women." Coco Chanel - founder of Chanel and fashion designer

    (Illustrations by Shamekh and Meredith Wing)

    The Internet Is Freaking Out About This Beautyblender Hair Hack

    According to the team behind Jamie Stevens' salon in London (where the trend originated), the service is available starting at £35. (That's about $50.) "The idea came about because Jamie wanted a soft surface to apply the [color] in spots," a salon representative tells us. "Beautyblender[s] are very soft and absorb the color well...[and] the soft and round edges of the blender [prevent] random splodges."
    Stevens used the blender to apply contrasting and highlighting tones over the existing hair color, which, like strobing, "enhance[s] the natural tones of the hair," the representative says. "It's ideal for [anyone] that wants to have some l‎ight and life lifted back into [their hair]."
    This story was originally published on March 8, 2016.
    The last time we saw a Beautyblender cut up, the internet freaked out about it — and not in a good way. But this time, a trusty Beautyblender was destroyed in the name of hair art.
    That's right — not only can these little sponges help you with strobing, it turns out they're also pretty useful tools for dyeing your hair multiple colors.
    U.K. hairstylist Jamie Stevens proved this theory in three simple Instagram posts. Step 1: Cut the $20 Beautyblender in half (the horror!).
    Step 2: Use the round side of the Beautyblender to gently press on brightly colored dye — in this case, ink black, deep purple, and yellow.
    While the in-process shot may not look like much, the end result is pretty striking.
    Of course, this isn't the first time the Beautyblender has been used in an off-label way. As we've noted, it's not only the best tool for faking airbrushed skin, but also excellent for dabbing on watercolor-like eyeshadow, creating a deep flush on cheeks, and even executing ombré nail art. We've reached out to Stevens for more information about this new hair-color technique, and will update this post when we hear back.

    How to Use a Beautyblender to Color Hair

    There's a reason we can't stop extoling the Beautyblender: the multipurpose sponge is undoubtedly worth its $20 price. Not only does the magical product give your makeup that airbrushed finish, but it can even be used to do something really cool to your hair.
    London-based hairstylist and Matrix ambassador Jamie Stevens recently shared on Instagram how he uses his Beautyblender to strobe hair. Jamie starts off by cutting his Beautyblender in half (gasp!) and uses the blunt end to press the dye onto different segments of hair, utilizing a similar technique to the hand-pressed color trend. The smooth quality of the Beautyblender is perfect for this process, because it blends the hues effectively, preventing them from looking splotchy.

    Beauty Blender Hack Features Easy Hair Strobing Technique


    The Beauty Blender was invented for face makeup, but many stylists are using this tool for other beauty hacks, like hair strobing. (Photo : Twitter/mimichatter)
    A hair expert from the U.K. has demonstrated how he achieves hair strobing using a simple makeup tool called the Beauty Blender. The technique appears to be easy to do, and the end result is pretty impressive.
    Colorist Jamie Stevens has mastered the technique of hair strobing, which is a more detailed way of highlighting and dyeing hair, using just a sponge applicator. He cuts the Beauty Blender in half and then proceeds to carefully combine the dye on the hair strands.
    As shown in the video below, Stevens makes use of purple and yellow dyes on a model's treated hair as he applies these with the Beauty Blender. "The soft and round edges of the blender means that the applied color blends into the hair so you don't get random splodges of color," salon head colorist Tasha Stevens said while explaining the process. "The application of contrasting tones, applied sporadically over the existing color, helps to enhance the haircut which in turn brings out the features in the face."

    After a few hours,  this is the result of Steven's hair strobing technique with the Beauty Blender:

    The idea behind hair strobing is to accentuate a woman's features. It's comparable to contouring the face. "The placement of the highlights emphasizes your skin tone and face shape, and when the sunlight hits your hair, it glistens," celebrity stylist Daniel Moon said.
    On the other hand, a Beauty Blender is primarily used by stylists to properly blend makeup on the skin so that it looks more natural. "When it's wet, it becomes bigger, softer, and less thirsty. Instead of sucking up the makeup, it pushes it out onto the face," inventor Rea Ann Silva said. The product is shaped like an egg so that the pointed part can blend makeup in smaller areas well - such as the corners of the eyes or nose - as the rounder part blends the rest of the makeup on the face.
    Over the years, stylists have made use of the Beauty Blender to do different beauty hacks apart from blending makeup since it can be sweeped, tapped, rolled and cut.

    Beauty and the Beast

    Beauty is only skin deep, right? Belle, Lumiere, and the Beast. Photo by Isaac James Creative.
    A fine production of the Disney musical by 3-D Theatricals plays Friday through Sunday in Redondo Beach
    Shame on me for initially misjudging the capabilities of 3-D Theatricals, the Anaheim-based company that’s been staging musicals at Fullerton’s Plummer Auditorium and, more recently, the Redondo Beach Performing Arts Center. I’ve now seen a handful of their shows and they really are quite good, and “Beauty and the Beast” is no exception.
    The Disney musical (music by Alan Menken, lyrics by Howard Ashman and Tim Rice, book by Linda Wolverton) originally opened in Los Angeles and thrust Susan Egan and Terrence Mann into the spotlight for their performance in the title roles: A musical just for kids this wasn’t.
    You know the fairy tale. A pretty maiden eventually finds compassion in her heart for the ugly and terrifying beast who’s keeping her under house-arrest in his castle. He’s under a spell for dismissing a sorceress disguised as a beggarwoman, and the only thing that will banish this curse is if he can find a woman who will agree to marry him, despite his outward appearance.
    The musical, and the animated film that preceded it, pretties things up a bit, and not always for the better. Not only has the Prince been transformed into a monster, his servants, both male and female, have also been altered, but in their case one’s a candelabra (Lumiere), another’s a teapot (Mrs. Potts), still another is a chest-of-drawers (Madame de la Grande Bouche), and so on.
    On top of it all, there’s a time limit before the changes become irreversible.
    Afton Quast is Belle, Alexander Mendoza is the Beast, and Cameron Bond is Gaston.
    I’m not sure how much of this is built into the show, and how much has been amped up by the actress, but Belle is yet another of Disney’s spunky, take-charge heroines who actually come across as bossy rather than traditionally demure and tentative, as if at any moment they could shed their peasant gowns to reveal themselves as CEOs of major financial institutions.
    I mention this because Mendoza makes an impressive, temperamental beast, who carries himself well as he paces his castle, but his leonine qualities all but evaporate after being subdued by Belle. In short, he wimps out at the end, which maybe draws a few laughs but also destroys his fearsome image. In real life, of course, he would eat her.
    Gaston is the prancing, self-preening and egocentric town bachelor who decides that Belle will marry him whether she likes the idea or not. She doesn’t, of course, because she’s a down-to-earth, bookish young woman who longs for more from life. In the “Belle” reprise she sings: “I want adventure in the great wide somewhere!… And for once it must be grand/ to have someone understand.” That someone is most definitely not the he-man but pea-brained Gaston.
    The supporting actors occasionally outshine the stars. Tracy Lore as Mrs. Potts, Dennis Kyle as Lumiere, Bree Murphy as Madame de la Grande Bouche, and even Bradley Bundlie as Chip, keep the show in high gear (only six years old, Bundlie has, according to the program, already appeared in 90-plus films, musicals, and theatrical shows).
    The centerpiece of the show is probably “Be Our Guest,” an extravagant number with ensemble singing and choreography meant to entertain Belle and to convince her that the Beast isn’t such a bad fellow after all, but it also forestalls the momentum, that is, the slowly growing fondness between our Beauty and our Beast. Well, I guess we can’t have it both ways.
    All grumbling aside, 3-D has done a bang-up job with this show, directed by T.J. Dawson, choreographed by Billy Sprague, Jr., and conducted (there’s an 18-piece live orchestra) by Julie Lamoureaux. It’s not quite Broadway caliber, but you’re not having to drive to New York to see it, are you?

    Students present ‘Beauty and the Beast’ March 17-19

    “We’ve been on stage since kindergarten, so every year we try to out do ourselves and make a bigger production and a greater splash,” said Priscilla Pascucci, an eighth grader from Durham.
    This year will be no different, when middle school students perform “Beauty and the Beast.”
    Over 40 middle school students are involved in the production, with 30 cast members and 10 students on the tech team. Students have worked since January after school practicing lines and hitting their marks while balancing a challenging workload.
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    “What I love about the theater process is how the students have stepped up in leadership roles. They are leading rehearsals, self choreographing and heading up the tech team for lighting and stage management,” said theater instructor Jasmine Kehrhahn. “It’s amazing to see how they challenge themselves and step out of their comfort zones.”
    Always innovative, like last year’s Wizard of Oz featuring Banraku inspired puppetry, this year’s play showcases wolf shadow puppets in an intense chase scene.
    Performances will be held at the Galluzzo Theater of the Performing Arts on Thursday, March 17 at 5:30 p.m., Friday, March 18 at 7 p.m. and Saturday, March 19 at 7 p.m. on the campus of The Independent Day School, 115 Laurel Brook Road, Middlefield.

    Beauty And The Beast Season 3 DVD Now Available To Pre-Order


    The Amazon listing sadly doesn’t have any details about extras, but it does confirm the May 10 release date announced by KSiteTV’s Ian Gildersleeve last month.
    The listing also reveals the DVD artwork which you can see to your left.
    Beauty and the Beast Season 3 starred Kristin Kreuk, Jay Ryan, Austin Basis, Nina Lisandrello, and Nicole Anderson. It’s been one of the most searched-for series here on KSiteTV, so a lot of you are surely going to be excited for this! If you want to order your own copy – pre-order yours from Amazon.com and support this site in the process!

    13 unconventional ways to end picky eating for good

    Having a picky eater on your hands can make you want to pull your hair out at every meal or give up and call out for pizza. It’s not only frustrating, but you may also worry that your child isn’t eating enough or eating the right types of food to help him grow. You may also be concerned that your child will continue to be a picky eater throughout his lifetime.
    Although it’s one of the most common obstacles parents face, getting your child to eat well, try new foods and become little foodies isn’t as hard as you may think.
    1.      Focus on the goal Instead of looking for new recipes or ways to sneak vegetables into meals, it’s important to keep the lessons you want to teach your child front and center.
    “One of the most important things parents want to teach their kids is how to eat a variety of foods and what we instead teach our kids is to expect a monotonous diet,” said Dina Rose, PhD, a sociologist, parent educator and feeding expert in Jersey City, N.J. and author of “It's Not About the Broccoli: Three Habits to Teach Your Kids for a Lifetime of Healthy Eating.”
    2.      Switch it up Although you might be well intentioned, it’s no easy feat changing habits. Many parents think that the only way for their kids to be more adventurous eaters is to introduce new foods regularly but that approach usually fails.
    Instead, continue to offer the same foods your child already eats but don’t repeat one food more than once a day or two days in a row, something Rose calls the “rotation rule.” If you talk to your kids about the plan, they will understand that you eat different foods on different days. 
    “If you do that even with the foods kids are accustomed to eating, it still changes their mindset and it lays the foundation for actually introducing new foods,” Rose said.
    3.      Let them tasteResearch shows that children need to be exposed to new foods 15 or 20 times before they will accept it, yet this research is widely misunderstood, Rose said. You might think you have to serve the same meal over and over again until your child will eat it but when these studies are conducted, kids are actually exposed to just a pea-sized sample of a food.
    When introducing new foods, let your child look at the color of the food, and smell and touch it but never say “Take a bite and if you don’t like it, you don’t have to eat it.” Asking them to do so only sets them up to reject the food when what you want them to do is just consider it.
    4.      Nix negotiationsIf you tell your child that he can have dessert after eating his vegetables, it makes the vegetables look less desirable.
    Rather than segregating foods as “good” or “bad,” teach your child that all parts of the meal are important, said Dr. Anthony F. Porto, a board- certified pediatric gastroenterologist, assistant professor of pediatrics and associate clinical chief at Yale University, and author of “The Pediatrician's Guide to Feeding Babies and Toddlers: Practical Answers To Your Questions on Nutrition, Starting Solids, Allergies, Picky Eating, and More (For Parents, By Parents).”
    5.      Ease up on expectations Instead of expecting your child to eat a quarter of a cup of vegetables, rein in your expectations and put just one or two bites on his plate. The goal shouldn’t be how much you can get him to eat, but to help him create a life-long habit of eating vegetables.
    6.      Don’t be a short-order cook If you already prepare a separate meal for your child or give in when she pushes back, it can be hard to break the cycle. One way to slowly get out of the habit is to integrate a food she already likes as a side dish in the meal you’ve prepared. Eventually, she may get curious about the other foods at the table and want to taste them too.
    7.      Have structure A study out of the University at Buffalo found that preschoolers whose parents set rules about what their children can and cannot eat have healthier eating habits than those raised without rules.
    Give your child guidelines on how often he can eat treats to minimize power struggles.  
    “Otherwise, feeding decisions feel arbitrary and in an arbitrary world we’re encouraging our kids to fight with us because they don’t know why one day they can have a sweet [and] the next day they can’t,” Rose said.
    You can also try to use tickets your child can turn in when he wants a treat, which is a good way to keep track.
    8.      Stop with the “health talk”It’s natural to tell your child how carrots are good for her eyes but a study in the Journal of Consumer Research found when parents talk about the benefits of eating a healthy food, kids are less likely to eat it. Instead, talk about how yummy the food is. 
    9.      Offer appetizers If your child tends to get hungry in the late afternoon, either serve dinner early, offer dinner-quality snacks or put out a tray of veggies which he’ll be more likely to eat than at other times of the day.
    10.  Host a play date If your child eats better when she’s at daycare or at someone else’s house, invite her friend over for a play date and offer new foods. If your child sees her friend eating, she may be more apt to try it too.
    11. Don’t stress about missed meals Depending on your child’s age, explain that a certain amount of meals and snacks will be served each day at regular times. It’s then his choice to either eat or not. If he refuses to eat, don’t sweat it: chances are he’ll make it up at the next meal.
    12.  Offer dessert for breakfast Breakfast can be a hard sell for kids, especially those who prefer sugary cereal over eggs. Rather than fight about it every morning, try serving dessert for breakfast, Rose suggested.
    Allow your child to eat a pastry one day and a chocolate chip muffin the next, for example. Once you get her to eat, then it’s more likely she’ll eventually eat a healthy, well-balanced meal for breakfast. Or if healthier options like yogurt with fresh fruit are also considered dessert in your home, getting your child to eat it for breakfast will seem like a treat and an option you can also live with.
    13.  Be positive
    If you take the stress out of eating, you’ll have less power struggles and your child will be more likely to try new foods. Take your child grocery shopping, cook together and eat meals together. Make food fun by cutting food into shapes, making fruit kebabs or arrange food into creative designs.
    Putting an end to picky eating doesn’t have to be a power struggle every time. Offer a variety of healthy foods, empower your kids to make choices and always remember that your goal is to raise a child who will always be a healthy eater.

    Kayla Itsines Healthy Eating Tips


    There are so many reasons to love Australian trainer and fitness superstar Kayla Itsines. She empowers and inspires women globally, has created a seriously effective and simple workout guide (and app!), and preaches self-love and body positivity on the daily. Let's add one more thing to the list: her balanced, positive approach to healthy eating . . . this also means NO cheat days (if you're scratching your head, read on!).
    Kayla doesn't do "diets"You won't see Kayla on the South Beach diet or Whole 30. "It's all about not cutting out foods from your diet," said Kayla. "I allow my clients and the people who do my guides to have pasta, rice, fruit . . . whatever they want to have."
    Because strict diets = crazy cravings
    When Kayla started eating according to a strict bodybuilding competition diet, the results were not good. "I started to feel really, really tired and really, really sick and craving all these foods I've never wanted before," said Kayla. "I'd crave salt and vinegar chips, and I'd never eaten salt and vinegar chips before!"
    But she'll still have her cake and eat it, too
    Kayla's healthy lifestyle, including generally healthy food choices and consistent exercise, is the key to guilt-free treat time. "Put it this way: I eat really healthy all the time. I'd always choose the healthy option, and if I want to have a piece of cake, I'll have it. I won't be like, I can only have one piece of cake for the whole week."
    "Cheat meal" isn't part of her vernacular
    On that note, Kayla mentioned, "I don't have a cheat day, and I don't even know if I'd call it a cheat meal." She encourages women to maintain the healthy balance of wholesome food choices and exercise, so there's no guilt around treating yourself to something "unhealthy" (before the craving gets the best of you): "If you wanna eat something and you're healthy and exercise, then have it! Otherwise, you'll crave it."
    And she wants you to love food, too!
    Kayla encourages a healthy relationship with food, and she "realized that [she wants] women to be comfortable and not see food as a chore when they're eating."

    A gift of health: What I lost — and gained

    In my 56 years, I’ve spent days at church retreats, writing workshops, professional conferences, strategy confabs with co-workers and retreats with nonprofit boards. I’ve always marveled at the power of setting aside a few days, away from home and the office, to rethink, renew and refocus. When shared with people who have similar goals, taking time out almost always leads to positive change.
    So why did the prospect of taking a week away to focus just on my health and fitness seem so indulgent?
    I wrestled with that last summer while considering a trip to Movara Fitness Resort in Ivins, Utah, to spend a week exercising, eating healthy food and retooling my habits.
    I needed to do something. I’d gained almost 20 pounds in the past 12 months, thanks to a job that involved a long commute and a break room stocked with tempting snacks. Diabetes runs in my family, and those extra pounds made my feet and joints hurt.
    I’d tried to lose the weight for months by exercising, but not often enough or vigorously enough. On my eating habits, I got nowhere.
    Every morning, I’d wake up and vow to eat less and work out more. And every night, I’d lie awake having the same conversation with myself: “Why did you eat that ice cream? Why didn’t you walk your 10,000 steps? What is wrong with you?”
    Fitness vacations
    I discovered Movara by way of a newspaper article about retired people opting to take vacations focused on fitness, as a way of helping ensure they’d stay healthy in retirement. Around the same time, I interviewed a number cruncher — a guy who spends his days developing Web tools people use to calculate their retirement number, the amount needed in savings to feel comfortable enough to retire.
    He made an offhand remark that struck me: That dollar number was important, but in preparing for retirement, a person’s health status was just as important. If you’re healthy, you can probably figure out a way to earn some money after retirement, if you haven’t saved enough. If you’re not healthy, no amount of money will ensure that you can enjoy retirement.
    People pay thousands of dollars to financial advisers to help them reach money goals. Spending a few thousand getting my health back on track didn’t seem so self-indulgent after all. It was an investment in my retirement.
    Desperate times called for drastic measures. I needed to step out of my daily life and make some changes. I got out my credit card, signed up for a week at Movara, and off I went in late September.
    At orientation on the first night, we learned about our schedule, which was packed. Looking around the room, I saw a few women about my age, who needed to lose 100 pounds, and a few who didn’t seem to need to lose any weight. One woman had been sent by her employer for a four-week stay, at the owners’ expense, because she was so valuable that they were willing to spend money to keep her healthy. Another woman in her 70s had begun eating badly after her husband died.
    The instructor gave us the drill: Classes would begin the next morning, at 6 sharp. She pointed out the ice machines at various spots in the resort, and advised us to ice down sore spots “early and often.” She gave us tips for preventing blisters on the daily hikes.
    “These are fitness hikes, not sightseeing hikes,” she warned.
    Any concerns about “self-indulgence” evaporated. Lord, what had I gotten myself into? Could I handle it?
    Daily routine
    The week started on Monday at 6 a.m. with stretch class, as did every other day that week. It was a gentle easing into the day; the lights were low and the music soft.
    Breakfast followed at 7, and was fairly hearty: fruit, eggs, whole-grain toast, a small pat of real butter. Meals at the resort were portion-controlled; our three squares totaled about 1,200 calories per day, which we could augment with 100-calorie snacks (apples, cheese sticks, almonds, peanut butter) as needed.
    Even though I was probably burning at least an extra 500 to 800 calories a day, I never felt hungry. The food was healthy, nutrient-dense, tasty and well-prepared. It made me feel good.
    Breakthrough No. 1 - To change my eating habits permanently, I needed to find a way to feel full and satisfied at every meal, while eating healthy, lower-calorie foods.
    Our meals included healthy carbs such as sprouted-grain bread or whole-grain pasta. At home, I had developed a fear of all carbs. As a result, I was toggling between eating clean — nothing but lean protein and veggies — and eating whatever the heck I wanted. Movara’s meals were a combination of healthy carbs, fat, lean proteins and fruits and vegetables. I could see myself sustaining that at home.
    After breakfast, we boarded vans for a morning hike of 5 to 6 miles at nearby trails. A few weeks before coming to Movara, I had twisted my ankle. Navigating the rocky terrain took all of my energy and concentration. Every day, I’d return from the morning hike with my ankle throbbing. In order to get through the rest of the day, I retreated to my room for a 20-minute power nap with ice and ibuprofen.
    Breakthrough No. 2 - There’s almost always a way to keep going.
    Too often in the past, I’d let my health habits get sidelined by travel, a cold or holidays. There was always an excuse, and as I got older, they were easier and easier to find. Getting through the week taught me that I was stronger than my excuses.
    At 11 a.m. there was water aerobics (not the old-lady kind; this class was rough) or strength training. Lunch was next, followed by a lecture about nutrition or behavior modification.
    From 2 to 4 p.m. we sweated through two more hours of vigorous exercise classes, with a choice of options, such as circuit training, kickboxing, Zumba, boot camp or interval training. The music was loud and the instructors got in our faces, challenging us and cheering us on.
    I was always surprised as my flagging energy picked up in class. Sharon would yell: “Just 30 more seconds. What can you do with 30 seconds?” And I’d run a little faster, punch a little harder or reach a little higher. Memories came back from a time 50 pounds ago, in a galaxy far, far away, when I had been an aerobics instructor in my 20s. I felt my mojo coming back.
    Breakthrough No. 3 - I needed to find workouts that would allow me to truly love exercise again.
    The day concluded with one more hour of class — typically something gentle, such as stretching or yoga. By the time dinner was served, not moving felt utterly luxurious. We would have an evening lecture, and then a few hours to relax by the pool, sipping herbal tea and chatting with other participants. Then it was off to bed.
    I did all of that for six solid days, and I lost six pounds. More important, I got home feeling determined and confident that I was ready to change my habits.
    Back home, I was able to stick to my diet in a way that I hadn’t before. I brought home a notebook full of recipes from the resort’s chef, and learned how to spot recipes that are high in fiber, dense in nutrients and diluted in calories.
    I found a place to work out near my home, Orangetheory Fitness, with all of the elements I’d rediscovered at Movara: vigorous exercise, loud music and lots of encouragement from an instructor. Aside from a break to battle bronchitis, I’ve been going faithfully about six days a week. I have no trouble getting myself to class and I still enjoy it. Whatever works, right?
    Probably the best takeaway of the week was something more subtle. Movara’s instructors embrace “acceptance theory,” the idea that losing weight isn’t about willpower. I’d read it before, but somehow, at Movara, sweating along with a great group of people who also wanted to get healthy, I truly got it.
    Breakthrough No. 4 - Instead of spending months working off the weight, I could have an immediate transformation.
    I could start eating food that made me feel satisfied and nourished and healthy. I could start exercising every day, not just to burn calories or lose weight, but to feel strong and energized and whole.

    As measures of health, fitness and fatness matter more than weight

    Researchers are nurturing a growing suspicion that body mass index, the height-weight calculation that distinguishes those with "normal healthy weight" from the overweight and obese, is not the whole picture when it comes to telling who is healthy and who is not. Two new studies drive that point home and underscore that BMI offers an incomplete picture of an individual's health.
    Fitness matters, as does fatness. And the BMI is an imperfect measure of both.
    See the most-read stories in Science this hour >>
    In one study published Monday, researchers found that in a group of more than 1.5 million Swedish military recruits, men who had poor physical fitness at age 18 were three times more likely to develop Type 2 diabetes in midlife than were those who had been highly fit on the cusp of adulthood. That effect was found independent of BMI, family history or socioeconomic status.
    Muscle strength and, especially, aerobic capacity of males at age 18 were highly predictive of developing Type 2 diabetes in their 50s or 60s, the authors of the study found. Even men with BMIs that pegged them as "normal healthy weight" in their 50s or 60s were far more likely to develop diabetes if they had shown poor level aerobic conditioning and muscle strength at 18.
    In a second study that tracked almost 55,000 Canadian adults, middle-aged and older people with low BMIs and those who carried a high percentage of body fat were most likely to die during a follow-up period of roughly seven years. All but 5,000 of the participants in the Canadian study were women.
    The average woman with a BMI of 20 — the low end of "normal, healthy weight" — was even more likely to die of any cause in the follow-up period than was the average woman with a BMI of 40 — considered "morbidly obese." And women with just 20% body fat (as measured by a precise gauge of bone density) were just as likely to die of any cause during the follow-up period as were women with 45% body fat.
    On average, women having a BMI between roughly 26 (overweight) and 35 (well into the obese category) and body-fat composition between 32% and 38% were least likely to die of any cause during the study.
    Both studies were published Monday in the Annals of Internal Medicine.
    Both articles are likely to help galvanize general-care physicians, who are expected to play a growing role in treating obesity, to recognize that in assessing a risk of Type 2 diabetes and heart disease, it's not enough to know a patient's BMI.
    Patients who fall into the "normal healthy weight" category are far from healthy if they're flabby and out of shape, the studies suggest. And patients who are overweight or obese but who have a past and/or present record of physical fitness may be at less dire risk than has been warned.
    The new studies suggest that these caveats about BMI are especially true for people as they age beyond their 50s and enter seniority, said Mayo Clinic cardiologist Francisco Lopez-Jimenez, who researches obesity's health effects. In the Canadian study and others that have raised what's called "the obesity paradox," Lopez-Jimenez said it's possible that older people who carry a few extra pounds are protected by having a reserve of excess weight they can afford to lose during an illness.
    As the Swedish study suggested, when much of that extra weight is lean muscle mass and not fat, it's less likely to disrupt metabolism and increase inflammation — factors that over time can boost cardiovascular risk.
    "At older ages I think we may really need to rethink what's a desirable weight," said Lopez-Jimenez. "If it turns out that BMI between 25 and 30 [the BMI range that defines overweight] might actually be normal and protective in people this age, then we should not be labeling these people unhealthy."
    For physicians who counsel obese older adults, said Lopez-Jimenez, the new studies also suggest that a focus on fitness might be the best use of limited time and effort.
    "It's much easier to make a person fit than to make a person lose 40 pounds," said Lopez-Jimenez.
    Although obesity prevention and better nutrition remain societal imperatives, he said, physicians might do the most good by counseling obese patients to focus on improving their strength and aerobic fitness, whittling their waists to reduce cardiovascular risks and even measuring body composition so they can track changes in body composition that convert some fat to lean mass.

    International Fitness Holdings Invests in Alberta

    Despite the business landscape in Alberta, International Fitness Holdings (World Health Calgary, Spa Lady and Bankers Hall Club), has made a conscious decision to invest in Alberta because they believe in the future of the province and the increasing importance of health and wellness in our lives.
    Given this commitment to growth, International Fitness Holdings (IFH) has been named one of Canada's Best Managed Companies in 2015.
    "We are a people-oriented business," said Scott Wildeman, Sr. VP of Fitness and Operations, IFH. "We are dedicated to recruiting great people who build strong relationships with members and guests."
    IFH is opening three new fitness centres in Alberta: a World Health executive club in downtown Calgary, and Spa Lady locations in both Calgary and Edmonton. They are also launching a nutrition department in 2016, which will offer Albertans additional career opportunities within the business.
    IFH focuses on giving back to employees through their complimentary continuing education program, a greater investment in the employee and family assistance program, and other benefits.
    "International Fitness Holdings is one of the rare companies that walk the talk about culture while still balancing a robust discipline towards their systems and processes. They have taken roles in the fitness industry that are traditionally transient jobs and turned them into long-term viable careers," said Debby Carreau, CEO of Calgary based Inspired HR.
    There are many health benefits attributed to living a healthy and active lifestyle such as reduced risk of cardiovascular disease, improved sleep and energy levels, and decreased stress and anxiety. IFH offers members unlimited group classes and will soon launch online personal training options. They are also launching a new 45-minute personal training package offering member accountability in a more economical format.
    "We know that during harder economic times in Alberta, fitness plays a vital role in stress management and overall well-being," said Wildeman.
    IFH continues to support the community by offering free fitness to local schools with their Mobile Fitness Unit, and fundraising for Wellspring Calgary.
    Established in 1993, Canada's Best Managed Companies is one of the country's leading business awards programs recognizing companies that have implemented world-class business practices and created value in innovative ways. Applicants are evaluated by an independent judging panel on overall business performance, including leadership, strategy, core competencies, cross-functional collaboration throughout organization, and talent.

    Which Generation Snacks the Most? It's Not Millennials


    Broke teens and millennials aren't the only ones fueling solid sales of candy, potato chips and multi-grain pretzels.
    Their hungry babyboomer parents can't get enough of the stuff, either. According to new research from NPD Group, boomers buy ready-to-eat snacks 20% more often than millennials do. Based on NPD's findings, a boomer eats 1,200, or a group total of 90.4 billion snacks, each year. Their millennial offspring eat about 1,000 snacks, or a total of 83.1 billion, per year.
    Fruit (good ol' apples, etc.), chocolate candy and bars and potato chips rank as the top three picks for both groups. Boomers and millennials take different approaches to snacking, says the analytics firm. Nuts and yogurt are the choice among boomers, while millennials reach for the less-healthy tortilla chips and cookies. As for the drivers of snack binges, they differ.
    Millennials will often pick a grab-and-go snack (like potato chips) from grocery store shelves, because they're hungry (and perhaps a little lazy). On the other hand, mostly boomers snack because they don't want to prepare a big meal and eat alone. Is the empty nest syndrome leading parents to soothe their sorrows in snacks? Perhaps.
    Must Read: Shake Shack Has Impressive Fourth Quarter, but Its Stock Is Still Getting Crushed
    The propensity of both groups to snack continues to fuel solid sales gains for the snack food industry.
    According to research from Nielsen, 2015 sales of salty snacks such as corn chips, multi-grains and popcorn rose 3.3% year over year, to $26.8 billion. Snack sales have increased in four consecutive years, with the biggest and most consistent gains seen in cheese snacks, meat snacks (such as beef jerky) and popcorn.

    Snack healthy with the latest KIND products

    Snacking healthy doesn't mean you can't enjoy your food. Switch up your healthy eating with these delicious KIND natural snack bars, whole grain clusters, and healthy grain bars. Ingredients from real foods and loads of nutrients will provide a sweet treat while energizing you for the day.
    Blueberry pecan (plus bar) - This healthy treat features the fresh flavor of blueberry mixed with almonds and cashews, for a crunchy texture with just the right amount of sweet. Plus bars contain five grams of fiber to keep you feeling full longer.
    Dark chocolate mocha almond (nuts and spices bar) - Coffee lovers can finally indulge their cravings in a simple, natural way. Coffee and almonds are mixed with honey and drizzled with chocolate to form a rich, flavorful treat. Enjoy this bar after a meal to curb your sweet tooth.
    Raspberry clusters with chia seeds (whole grain clusters) - Five super grains are mixed with raspberries, cranberries, chia seed and a hint of vanilla to form this tasty granola. It is great as a breakfast cereal or snack. Sprinkle it on yogurt for an extra crunch or eat it straight out of the bag.
    Peanut butter dark chocolate (chewy bar) - Peanut butter and chocolate is always a great combination but now you can enjoy guilt free. This bar is made of the five super grains baked together and mixed with dark chocolate and peanuts. Use this bar as a light snack in between meals.
    Honey mustard (almond protein bar) - This snack bar is perfect for when a salt craving hits. The sweet and spicy combination will snap your taste buds to attention without the guilty feeling afterward.

    A day's worth of recipes finds the healthy in the trendy

    Early each year, food writers predict the hot culinary trends ahead, inspiring me to try to weave them into my recipes. This year, savory versions of sweet eats, fermented foods, grass-fed beef and mini-desserts are a few of the buzzing topics that caught my eye and appetite.
    Soon after, in March, dietitians celebrate National Nutrition Month. This is our time to spotlight the work we do while spreading the word on the importance of eating well.
    This year's theme, Savor the Flavor of Eating Right, honors food traditions by appreciating the pleasures and togetherness that food brings to our lives.
    Meditating on my favorites of the 2016 food trends gave rise to recollections of past delicious encounters. This became my starting point for these four dishes, one for each meal of the day and, of course, a dessert.
    I hope these recipes will inspire you to bring your own backstory to this year's fashionable foods, blending old and new to create something all your own.
    Breakfast Parmesan, Sage and Rosemary Savory Granola
    I've been blending and baking up sweet, crunchy classic granola for years, dishing it out to family and friends for holidays, birthdays and just because.
    But lately, everything from yogurt cups to cereal bars is getting a savory twist; let granola be no exception. This recipe tamps down the sugar content considerably and trades out vanilla and warming spices for playful herbs and the addictive mix of garlic, onion and cayenne.
    Irresistible when sprinkled into plain whole-milk yogurt, it branches into lunch territory atop pureed soup or a green salad. With whole grains and heart-healthy nuts and seeds, it makes a great snack eaten straight from a baggie during that midmorning slump.
    Just be sure to portion it out before digging in; this stuff will have you hooked at first bite!
    Lunch Kimchi Zen Salad in Avocado Halves
    Fermented foods such as sauerkraut, pickles, yogurt and tempeh are rising stars of the culinary scene. Kimchi, a classic Korean side dish, is one of the many traditional foods that brings pungent flavor and beneficial bacteria to the home table.
    After a botched home fermentation attempt, I learned to make kimchi properly at a recent Community Cooks workshop, a skill-share project through Slow Food Wisconsin Southeast. The workshop leader, Saehee Chang, shared not only her recipe but also her passion for crafting this fascinating food.
    I let my jar of spicy cabbage ferment atop the refrigerator for a couple of days, then mixed it up with thinly sliced carrots and cucumber to create a salad, which then filled avocado halves. I love this dish's vibrant colors and the delightful intermingling of spicy, sour, creamy, crunchy and salty flavors and textures.
    Dinner Grass-fed Beef and Barley Stuffed Peppers
    As consumers become more interested in the source of their dinner, more attention is paid to how livestock is fed and raised. Thanks to this increased awareness, grass-fed beef has entered the home cook's lexicon.
    Meat from cows raised exclusively on pasture is higher in anti-inflammatory omega-3 fats than conventional corn-fed beef and has a deeper, more complex flavor while being naturally lower in saturated fats.
    Grass-fed ground beef shines in favorite recipes including my husband's all-time favorite: stuffed peppers. Swapping out rice for nutty, toothsome barley and blending in south-of-the-border spices with fresh cilantro gave his favorite dinner a new twist.
    Dessert Chocolate-Covered Almond Mini Malted Milkshakes
    Malts and milkshakes are sprinkled throughout my very favorite childhood memories, yet very rarely have I enjoyed sips of this dreamy treat as an adult.
    Milkshakes are one of those foods I'd subconsciously relegated to my "forbidden foods" list. But I wouldn't be true to my profession's favorite adage, "everything in moderation," if I didn't enjoy this comforting favorite from time to time. Milkshakes are delicious!
    This recipe for mini malted milkshakes keeps with 2016's trend of diminutive desserts — just enough to mindfully savor — while bringing me back to summer nights at the Dairy Queen stand, slurping melty malt-flavored chocolate soft-serve through a plastic straw.

    Healthy Meals from the Houston Texans

    The Houston Texans and the Houston Food Bank teamed up to tackle a big problem, how to cook healthy. It was part of a program that teaches low income families about nutrition.
    On Wednesday, one of the players and his wife surprised the women in the program to teach them one of their very own recipes. In the home economics class at Jackson Intermediate School in Pasadena class was in session for local mothers who signed up for a program called 'Cooking Matters'.
    "We get to teach people this is a healthy food and this is how you cook it," said Elizabeth Del Rio, Houston Food Bank nutritionist.
    Del Rio has been working with women in the program for the past couple weeks teaching them about eating healthy and then putting those skills together in the kitchen. Texans player Jon Weeks and his wife Amanda surprised the women to help them cook one of the couple's favorite healthy recipes from the Texans Cookbook, zucchini panko fries.
    "I really like the texture and the crunchiness of it," said Amanda Weeks. "So you still have the base as a vegetable."
    "It's definitely important to start getting people to eat healthier and when you can show them a quick simple way you should take advantage of it." said Jon Weeks.
    Cooking Matters is a 6 week course teaching mothers like Amanda Gonzalez healthier options than what they're used to.
    "I was surprised because I made it at home and they loved it and I was amazed because I didn't think they would love it," said Gonzalez.
    The best part about the program is that they get to take home a bag with all of the ingredients to make the recipe at home. A touchdown for everyone involved.
    Zucchini Panko Fries Recipe
    Ingredients:
    2-3 zucchini, 1/2 to 1-inch julienne strips2 eggs beaten1/4 teaspoon paprika1 cup flour1 1/2 cups Panko bread crumps1/4 teaspoon cayenne pepper (optional)1/2 cup Parmeasan cheese
    Directions:Preheat over to 400 degrees.Beat eggs in a bowl and put aside.Combine garlic powder, paprika and flour.Separately mix panko, cayenne and Parmeasan.Roll zucchini "fries" in flour, then dip in egg.Next, roll zucchini in panko mix and place on a greased baking sheet. Bake for 10 minutes. Flip fries and cook for additional 10 minutes. Broil for 1 minute.